We have recently added many advanced features to our existing API’s and enhanced the existing solution with marketing automation features. These features provide thorough insight about user behavior and how they engage with your app. We also capture lots of other properties of your app users like his Country/City/State/Device Model/OS/Screen Size/App Version/Browser Version etc. Which helps us in assessing user preferences. We allow you to define user events and capture specific event information. Some examples of events are App Open, Add to Cart, App Close and Sign up. All this user information combined provides the much needed marketing intelligence. We don’t just give you information about your users, we give you the power to take action and increase user engagement/retention using segmentation, session tracking, push notification, email , wall post etc. Over and above this you can create simple and advanced user/app data reports and save them on your dashboard for further use.
The core of these features lie in the Events API. Your App can log these events to App42 and data of these events can be analyzed and action can be taken on top of this data. Feature list for marketing automation is quite long however main feature highlights are listed below.
- Installation Tracking
- Session Tracking
- Custom Event Tracking
- User Retention
- Segmentation and Messaging through Push/Email/Wall Post
- Funnel Management
And many more to come….