We are all aware that developing a world class app is just analogous to running the first few miles in a marathon. As a matter of fact about 60% apps do not get downloaded even once and 20% users don’t even open the app once after downloading it. A targeted marketing plan, effective app promotion via a diversified set of channels is paramount to the success of the app.
Marketing automation refers to the tools and features that allow you to promote the app through multiple channels (such as email, social media and websites) and also allow you to automate the mundane marketing tasks. Promotion activities are often repetitive in nature so they are best left to a tool. Automation reduces the scope of human error and also increases speed and efficiency. Some examples where one can use marketing automation are – send an email to all prospects who have filled up the registration form on the app, send a push notification with offers when someone is shopping through. For more information, please do not hesitate to contact us or schedule a demo today 🙂