Measuring Growth of your App encompasses monitoring different metrics like Number of Users, Number of Installations, DAUs (Daily Active Users),WAUs (Weekly Active Users), MAUs (Monthly Active Users), ARPU (Average Revenue per User) and many more. Measuring these metrics should be as simple as possible. App42 provides you this information in a very simple and intuitive way through the Marketing Automation feature. If you have already built your App, the next step is to measure the growth, increase engagement and conversion of your App. App42 helps you with all these steps in your app life cycle, starting from integrating with backend – to measuring these growth parameters and performing actions on top of that. With the help of the Marketing Automation feature you will be able to track your users and their behavior better than ever before and take corresponding action e.g. Unified Notification (Push Notification, InApp Messages, Social Post, Email etc.).
How many Installs/DAU? From where ? Which Campaign? Which OS? Which Device? Which demography?.
App42 Marketing Automation gives you detailed insight about your app Installs and DAUs. For example, when exactly is your app being installed, from which country is it being installed the most, from which Campaign is most effective, what is the Device/OS/Model distribution trend, and what is the overall demographic distribution of your App users.
You can also track installations with specific properties selected from Filter by Properties option.
You can track DAUs/WAUs and MAUs as shown below. You can also track this information using different App properties like Country, device OS etc.
I have got the users. But how often are my users coming back ?
App42 gives you detailed Cohort analysis of your App users, which tells you how engaging your app is.
Columns in the Cohort represent “Day X since the user installed the app” where X keeps on increasing by one as you move from left to right. The rows represents “% of users who returned after X day of Install” where X is the day represented by column of the cell that you are looking at.
You can also draw Cohorts based on Country, Device, OS or any other App property that you have defined. For example, Cohort analysis of users who are from US or who are Males or who are being referred from a paid campaign.
I can see the engagement data through Reports and Cohort. How can I increase engagement or re-engage users?
App42 does not only provide data which is diagnostic in nature and tells you the ailment, it also gives you the power to take action using your App data to increase user engagement and conversion. You can send Push/Email messages to your App users who are not active or you can write a query based on events the user has performed. For example, sending Push to users who have done Add to Cart but not completed checkout. For more details check our tutorial.
App42 is committed to providing a complete Ecosystem for your App and deliver all your App needs under one umbrella. We are sure you will love these features.
Your feedback and suggestions will be of great value to us. Please feel free to write to us on firstname.lastname@example.org