The mobile app world is not how it used to be, say, a couple of years back. It is getting crowded and extremely competitive with each passing day and more than development, focus should be on promoting the apps via various channels extensively. That social media has now a very strong hold in every industry and every marketing strategies is a widely known and accepted fact. But how one must use it for app promotion? More than hard work, smart and strategic work is required when it comes to Social Media marketing. Let us now see how you can do that:
- Know your Audience: Before you begin with your first official post on any of your social account, be sure—be very, very sure who you want to target with that post. Each and every strategy should be discussed and developed keeping the interest and demographics of your user in mind.
- Content is King: To stand out, you must produce good content. With so many people trying to promote their app how do you think you are going to attract your potential user toward your app? Through content, my friend, through good quality and visually aesthetic content. Social media should not just be used for sales pitch; to have them approach you for your app, you need to connect with them. By sharing various informative articles such as how-to posts/videos, tips and tricks, facts and figures, case studies for free you are making your mobile app interesting. That’s the basic foundation of any victory.
- Competition Analysis: Unless your app is the first in its domain you ought to be aware of your competition and the type of strategies they seem to following, you don’t want to end up being called a copy-cat, do you? Plus the analysis gives you a neutral idea of what works on various social media platforms and what doesn’t Knowledge is wealth.
- Get Personal: Try to respond to your customers’ posts, queries, suggestions and complaints as soon as possible and never give standardized response, instead, be personal, greet with them, feel for them and let them know you aren’t there just to promote your app but also to stay in touch with them. Retweet and share their positive sentiments, let them know you are aware of what is happening with their usage of your app.
- Clear Objective: Every single post or action or comment or a share should be made with a focused and pre-decided objective. If necessary, plan out your posts in advance along with their objectives—be it simply your app promotion, event marketing or just an engagement campaign.
- Precise understanding of the Social Media platforms: Use Twitter for quick announcements, engagements, instant feedback and on-the-spot customer support. You may also use Twitter to attract more users by offering rewards for installs or app activity. Use Facebook for long-term goals such as bigger campaigns or quality leads as there various theme specific groups and sure you will be able to find tens of them having theme similar to your app. Carefully sprout news and updates about your app in them—just be cautious with the timing, frequency and the words in your post for you don’t want to end up banned. Use LinkedIn for corporate posts and connecting with people having profile similar to yours, connect with more professionals, exchange thoughts and create an image of yourself and your app that resonates with people you aspire to connect with.
- Case Studies: It is almost always a good idea to share users’ testimonials with your followers and potential customers just to let them know your app is doing a good job and they should reconsider their thoughts.
- Call-To-Action: Never ever send out an important post anywhere without adding a link where you want the users who like the post to land on for there are high chances of you missing out the potential customer if they do not know where to go instantly after liking a post if there is no call to action.
- Choose Automation: If your app has a global appeal there are high chances of users being logged in on social media platforms in different time zones. In that case it is always a good idea to schedule your posts in advance so that you remain connected with users all over the world. There are quite a few useful tools to automate your posting available freely.
Conclusion: While it is a good idea to promote your app everywhere, focusing on social media a little more than usual is a sure shot method of acquiring new users and engaging & retaining the current.
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