More often than not, push notifications are the best shot at increasing conversions in your app marketing strategy. Period.
The other times, not so much. Why? Maybe the timing is wrong, or the message, or sometimes they are being sent to wrong people. But even if you get all these three right, at present, chances of them being converted are low—why, you may ask—because your competitors are sending extremely rich push notifications to their users. When there are multiple push notifications pending in your phone and you’re about to spend time in reviewing them, ask yourself which one would you prefer considering your time is very important and you are busy? Yeah, thought so.
All of us know what rich push notifications are—just a recap—they help in attaching images, videos, HTML, GIFs, etc. with the short copy that you would you like to send to your users. This totally opens a whole world of endless possibilities that allows app marketers to play with their creativity and break through the noise of infinite push notifications that users receive all the time. Of course, this is catching on and soon every other marketer will try and engage with their users using rich push notifications, but the beauty of this feature is that you have control over the aesthetics of the push notification and it is up to you how you utilize this medium to maximize conversions.
Here are 5 ways you can utilize the capability of rich push notifications to boost conversions in your app:
- Play and Catch: We all loves memes, don’t we? Especially when they are too relatable to our behavior or interest. Attaching a funny GIF or meme with a relevant push message almost makes it irresistible for the users it has been sent to. But, that does not mean you force yourself to attach rich media every time you send your push notification to users. Any rich media should naturally be a part of the push notification instead of appearing as a forced way of catching attention.
- Let your imagination run wild: Well, don’t take it too far though. Excess of everything is bad. Having said that, who defines how much is too much? Customers, right? Unless you have 10 years of experience in creating push notifications copy, then just go ahead with A/B Testing. If you think there’s a high-risk factor in your rich media, adjust the percentage of users who would get that variant as low as 10%. Small percentage does not matter, efficiency would give you a fair idea if it’s working or not.
- Personalization: Unless you’re Elon Musk, most of your users won’t like if you sent push notifications to all of them. It’s 2017, and people expect highly personalized and contextual messages—even if they contain rich media. A 22-year-old guy in New York doesn’t want to see a GIF of a girl flaunting a Japanese dress. Actionable Analytics enable you with deep segmentation. Use them.
- Effectiveness: A push notification campaign isn’t successful if it does not have metrics to support it. Launch a campaign and start tracking it immediately start measuring the effectiveness. If it isn’t bringing you results, don’t wait—because if it hasn’t, yet, then most probably it would never—start making small changes to optimize your campaign until it brings you success.
- Copy: Almost forgot, didn’t you? All’s well until you start giving the message in your push the least priority. Rich media can only do so much—it is the subtlety, the relatability, and the emotion in the copy of your push notification that is going to earn you brownie points. Combine a perfect copy with an awesome rich media and you just might crack the conversion code of user engagement.
This is it, this is finally it. Just the kind of combination app marketers had been waiting for, it’s been embraced by many app marketers across the world and if you haven’t already, it’s high time you should. In case you would like us to walk you through the platform using which you launch rich push campaigns, just fill up this form and we will get in touch with you.