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    General Blogs

    General Blogs
    How to Write an Effective Push Notification that Converts
    Posted On August 12, 2016    by Naman Kapur

    This other day I was working on my desk, had found my mojo and was trying to write an awesome blog post and suddenly my phone started ringing. Wrong number. Totally killed my flow and I almost forgot what I […]

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    App42 API Gateway  / General Blogs
    Using APIs & API Management for an Omni-Channel Retail Experience
    August 3, 2016    by Naman Kapur

    One of the primary reasons why retail will never die out because we love to shop. History proves that we had always loved shopping to an extent that we ended up burning holes in our pockets, this fact was leveraged […]


    App42 MA  / General Blogs
    7 App Marketing Mistakes You Should Avoid
    July 19, 2016    by Naman Kapur

    When Uncle Ben said, “With great power, comes great responsibility,” little did he know about the mammoth effect his line was going to have on the world. Within a span of five years apps have taken control of the entire […]


    App42 MA  / Case Study  / General Blogs
    3 Trusted Ways to Drive Revenue in Strategy Games
    July 13, 2016    by Aidityo Ganguly

    Today the success stories of top gaming companies keep iterating the fact that the primary focus is on 3 major aspects: Create a strategy for app monetization right at the beginning Invest heavily on good and Actionable Real-time Analytics Focus […]


    App42 MA  / General Blogs
    Predictive App Marketing: Take Control of Your App’s Future
    June 23, 2016    by Naman Kapur

    Allow me to tell you a secret: We are going to help you predict the future. No, it is not going to be like they fake in the movies and no, we are not going to give you the location […]


    App42 MA  / General Blogs
    App Remarketing: The Answer to Your Re-engagement Marketing Strategy
    June 15, 2016    by Naman Kapur

    Facebook Remarketing has always been a sure shot way of getting users converted on websites. What exactly has it been doing? Simply targeting those users who visited your page but dropped off without doing desired things, on Facebook. Marketers have […]


    Backend as a Service  / General Blogs
    Gamification: The Ultimate Strategy to Boost App User Engagement
    June 7, 2016    by Naman Kapur

    The other day I was on this quiz app and was frivolously checking out random quizzes and topics, not that it was my first day on that app—I used to do this every day until I accidentally clicked on weekly […]


    Backend as a Service  / General Blogs
    A/B Testing in Push Notifications: The Smartest Way to Experiment in Marketing Campaigns
    May 23, 2016    by Naman Kapur

    Who decides what works and what doesn’t? Customers, right? You launch your app to connect with your customers on their mobile so that they can interact with you or do business with you in real time whenever they want to […]


    General Blogs  / Multiplayer Gaming Platform
    Saving Chat History Using AppWarp
    May 20, 2016    by Vishnu Garg

    AppWarp is known best for real time communication and this feature has been utilized by game developers to build highly engaging multiplayer games and by app developers to integrate real time messaging in their apps. The chat feature helped in […]