Who decides what works and what doesn’t? Customers, right? You launch your app to connect with your customers on their mobile so that they can interact with you or do business with you in real time whenever they want to and wherever they want to. Then you engage users with different offers, alerts, promotions and other updates using push notifications so that they keep coming back on your app—you also track user activity and engagement log so as to check how many users actually opened the app because of the alerts you sent so you can plan your next marketing plan accordingly. To increase conversions you go for the hit and trial formula where you send out the same notifications with different designs, content and CTAs on different days to see which of them had most conversions. Now, let’s say you are launching a campaign tomorrow, or let’s say your app got mentioned on a popular web portal and you are getting huge traffic, do you have the luxury of testing different notifications on different days? Continue reading
Ever since mobile apps disrupted our world with unlimited opportunities and facilities, push notification quickly became the ultimate tool to target, engage and retain customers. With every organization—big or small—expanding their digital presence, it became necessary to stand out in the crowd because of cut throat competition. While the customers started getting distracted with endless options, marketers started becoming smarter with their usage of push notifications. But in the process, people mistakenly ignored web and utilization of same tools—that gave them success on mobile apps—on it.
People almost assumed web was dead. Almost. Until recently.
As shocking as it may sound, during the time mobile grew rapidly, web kept growing in the backyard without making any noise. A recent study revealed that the time spent on desktop web has grown 37% since 2011. Even mobile web isn’t left behind, the users of web on mobile are twice than that of mobile apps. As soon as people found out, they realized the success of push notifications on mobile had to be carry forwarded on websites. Because emails and smses were becoming the old way of grabbing the users’ attention, they had to bring in web push.
Push notifications have always been the biggest weapon in any app marketer’s arsenal. Be it any app or any situation, Push Notifications—if done right—can bring any kind of user—whether active, dormant or about to churn—back on the app. Push has evolved to a great extent over these years, adopting to various situations and taking different forms—including rich push notifications that allow media to be embedded in them and web push where you carry forward the power of push to websites.
Personalization is something that, if mastered, can convert any user into a loyal customer. There are various marketing automation tools that differentiate between various types of users based on their activity and behavior so that you can create segments and send push accordingly. But this segmentation does not care if the users are changing their location or time zones. What if there was a way of sending location based push notifications? What if you could create a virtual fence that whenever a user entered or left the place, they received a push? Continue reading
If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who would have thought that each and every activity that we were doing back then would seamlessly migrate to the mobile platform—it wasn’t entirely impossible, but at the same time it wasn’t very plausible.
But, here we are. Be it booking tickets to any concert/movie/event, or shopping, or booking a doctor’s appointment, or relying on internet of things to do daily mundane tasks, buying/selling/renting real estate properties or even going out on a date is possible via apps! You think of a task and you would see there is an app for it. Welcome to the omni-channel world! Continue reading
There are a number of ways to monetize an app depending on genre, target market and audience. One of the first decisions to be made is whether to make the app paid or free. Offering the app with a price tag can significantly reduce the potential customer base—most people are hard to convince to pay upfront for a product they have not yet tried. Latest market reports suggest that paid apps account for less than 10% of the generated app store revenue with the lion share of sales coming from the free apps.
Free apps are usually monetized either by placing advertisement within the product or by implementing micro-transactions (in-app purchases). In-app purchases (IAPs), allow developers to charge users for specific functionality or content while using an app like unlocking premium levels or purchasing a rare virtual item in a game. Implementing IAPs is particularly compelling for several reasons and this blog post is inspired from the experience shared by one of our clients to help other App42 developers maximize sales in free apps. Continue reading
If you are someone who loves playing racing games, you sure must have heard of Cyberline Racing. Being without a doubt one the finest death racing games ever made for mobiles and tablets, Cyberline Racing features over 30 stunning combat cars to drive, exotic racing tracks, a vast weapon arsenal, multiplayer races and has roughly 5 million downloads on Google Play Store. You can download the game for free from here Continue reading
Push Notifications have always been the ultimate weapon in mobile app marketing world. Whenever there is a need to engage and re-engage users, people tend to look up to Push to do it’s job of notifying users about new alerts. They were restricted to the mobile apps only, until recently when websites started adopting web push notifications for their websites.
As soon as the users click on ‘allow’, they are subscribed to receiving push notifications for that website. The awesome part is that they don’t need to be on that website to receive them, and even if they shut down their computer, the notification will be displayed when they log on the next time.
We, at App42, have now started to support Web Push Notification for Chrome desktop users. We will also include the support for other browsers such as Safari, very soon. For implementing web push, you will need to register with a service worker to enable yourself to send push notifications to web users on Chrome, provided they have allowed them.