Importance of Marketing Automation

marketing automation Importance of Marketing Automation

We are all aware that developing a world class app is just analogous to running the first few miles in a marathon. As a matter of fact about 60% apps do not get downloaded even once and 20% users don’t even open the app once after downloading it. A targeted marketing plan, effective app promotion via a diversified set of channels is paramount to the success of the app.
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Define Events, Capture Real Time Event Information and Trigger Actions based on Events Data – 3 step process

Our new Marketing Automation feature allows you to define events, capture real time activity information and trigger actions such as push notifications in Real Time.

 Define Events, Capture Real Time Event Information and Trigger Actions based on Events Data – 3 step process

The user behaves in a certain way when he is using your app. He visits certain pages, clicks on certain buttons, and spends more time on some pages and less on some. The process of using this user behavior information to the advantage of the App and making marketing decisions on the basis of that can be structured in 3 steps
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Increase User Engagement and Retention through Marketing Automation

We have recently added many advanced features to our existing API’s and enhanced the existing solution with marketing automation features. These features provide thorough insight about user behavior and how they engage with your app. We also capture lots of other properties of your app users like his Country/City/State/Device Model/OS/Screen Size/App Version/Browser Version etc. Continue reading

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Add Virtual Users to Your Multiplayer Game using AppWarp S2

Many times there are no players in a game or all are already busy in on-going game sessions. This will let some of the players quit the game as they will have no one to compete with. Situation can be worse in turn based games. For example, you might need 4 players to start the game but there are only 3 players available. So, a better option should be available to handle this situation. In AppWarp S2, developers can create virtual users. Continue reading

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Deploying HTML5 pages on App42 CDN

If you are building an HTML5 web-app with App42 backend using JS SDK, you might be looking at the option of deploying this app. There are multiple options for deployment ranging from typical PaaS based solution using App42 PaaS or owning your own infrastructure to host it. These options provide great flexibility in deployment; however they come with their own cost.
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Real Drift Car Racing (Ranked amongst Top 10 Android Racing Games in 49 countries) uses App42 Leaderboard to engage users

With more than 6 million players worldwide, Real Drift Car Racing is the one of the most realistic 3D drift racing simulation on mobile devices, and yet easy to control and fun to play; thanks to an innovative drift helper. With about 40 different tracks and 9 hot cars to race with, this game certainly presents a whole new level to drifting. Continue reading

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Running and Testing Custom Code from AppHQ console

App42 now supports running and testing of deployed custom code service from AppHQ console itself. This will give developer ease of testing custom code without writing single line of test code.

If you are new to custom code, have a look here at our tutorial to get started with it. Once you have deployed the custom code, you can test it as explained below from AppHQ console. Continue reading

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