Why we love Cassandra?

casandra Why we love Cassandra?App42 provides lots of readymade APIs for developers and each API solves different problem of App development. To solve a different problem you need a different solution.App42 architecture uses hybrid solution for each of the Services on database layer. Some services are a good candidate for RDBMS however others are for NoSQL and some require In-Memory persistence.
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Interactive Push on iOS using App42 Cloud

Apple has introduced an exciting API in iOS 8 which facilitates one of the most awaited feature for Apps i.e. Interactive Push Notification. This enables your users to have access to some additional functionality even if they are outside your application. With this feature your users can type a reply, confirm a contact request, delete the message, and more without switching apps.
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Push Notifications Plugin for your Cocos2dx App

push notification Push Notifications Plugin for your Cocos2dx AppIt has always been a challenge to integrate push notifications into a project which is not written in a native language. Cocos2dx projects which are based on C++ also fall in this category and have to face the same challenge.  Since App42 already has Cocos2dx SDK written in C++, we thought we should go one step ahead and address the push notification issue by developing a plugin for the same.
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The Octagon Theory 3 – Cross-Platform Multiplayer Turn-based Strategy Game

The Octagon Theory 3, recently released on Apple App Store, is a game that one must not miss to play. If you are a fan of Turn-Based strategy game, then this game will definitely excite you.

“The Octagon Theory 3 is a completely original turn-based, strategy game that is played on an octagon-shaped board. It’s completely different from but also in the style of board games like Othello (Reversi), Checkers, and Chess.”By M&D Enterprise Ltd.

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WatchKit : An Overview

Apple Watch: the most convenient way to have an eye on your iPhone Apps without picking it out of your pocket every time. Which next move can become a revolution, you never know. As always Apple is trying to start a new era in the field of iOS development. They have already released the beta version of WatchKit to provide pre access to all iOS techies and kick-start the endeavor.

So I think this is the right time to have a quick look at Watch Kit essentials. Continue reading

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Measuring Growth Parameters for your App with App42

app growth Measuring Growth Parameters for your App with App42Measuring Growth of your App encompasses monitoring different metrics like Number of Users, Number of Installations, DAUs (Daily Active Users),WAUs (Weekly Active Users), MAUs (Monthly Active Users), ARPU (Average Revenue per User) and many more. Measuring these metrics should be as simple as possible. App42 provides you this information in a very simple and intuitive way through the Marketing Automation feature. If you have already built your App, the next step is to measure the growth, increase engagement and conversion of your App. App42 helps you with all these steps in your app life cycle, starting from integrating with backend – to measuring these growth parameters and performing actions on top of that. With the help of the Marketing Automation feature you will be able to track your users and their behavior better than ever before and take corresponding action e.g. Unified Notification (Push Notification, InApp Messages, Social Post, Email etc.).
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In-App Notification in Marketing Automation

inapp msgs In App Notification in Marketing Automation App42 Marketing Automation now supports In-App Notifications, a feature that will help you increase user engagement in your App. In-App notifications basically means showing messages to your users who are inside your app doing certain activities. For example, you can offer In-App purchases to users who are not able to cross a certain game level in X number of attempts through In-App Notifications. This can be done without writing a single line of code.
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Analyze your Multiplayer Game performance in Real Time

Deploying a game to app stores is only the beginning. The real challenge starts after that. You need to analyze your games performance to take better decisions. Analyzing your game statistics is a very important part of your game/app lifecycle. It is very important to understand how many players are playing your game at a given time and how much load your app is experiencing in order to decide what package you should buy. If you buy a higher package but the traffic is less, you will end up wasting your precious money. So its important to understand what Billing plan you should opt for. You also need to understand your audience behavior to make meaningful decisions. For example starting a campaign at the time of day when users are less will not produce good results.

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