The Importance of Traffic Management in Your API Strategy

With great popularity . . . comes large crowd. Be it a shopping mall, a super hit movie, a famous restaurant/café or even a tourist spot. Generally, this happens because of two reasons, either the crowd is lured in or the crowd just wants to follow the others. Similarly, it may so happen that in your app server sometimes there are so many hits or requests that it is unable to handle—the consequences being slow performance, server downtime or just a poor user experience. The worst part is, as marketers and developers we all want innumerable active users but we never prepare ourselves for such situations.
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4 Updates iOS 10 Brings in Push Notifications

We all are aware how awesome push notifications are and the best practices to get the max out of them. They enable app marketers to connect with their consumers and users whenever and wherever. Real-time actionable analytics empower marketers to track each and every activity of their users and target them with personalized campaigns. Adding to these, recently launched iOS 10 brings four serious updates in push notifications that changes the way marketers leverage push notifications in iOS apps. Let’s quickly glance through these updates to figure out the changes:
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What App Marketers Can Learn From Pokémon Go

I used to have this really fat friend that would just sit at home and play video games all day round. My recent meet with him just blew me away, to my amazement, he had lost majority of his weight and seemed very active . . . always looking around with excitement. When I couldn’t wait any longer I finally asked what actually happened with him to which he was very quick to respond. ‘Pokémon Go,’ he said.

That’s it. It was then I decided that it was enough and I had to rip apart the success story and share my opinion on how Pokémon Go became what it is right now and how we all contributed to its success!
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How APIs & API Management are Changing the Banking Industry

Brace yourselves: the change in banking is coming sooner than you expect. The world we live in is increasingly changing with each passing day, i.e., going digital and interconnected where devices not only talk to us but also with each other. Banking isn’t going to remain unaffected with this revolution for long . . . in fact long before APIs disrupted all the business verticals, Banks introduced us to ATM machines . . . which basically allowed us to not be in the queue for hours and deposit/withdraw cash on our own easily without entering the banks.

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How to Write an Effective Push Notification that Converts

This other day I was working on my desk, had found my mojo and was trying to write an awesome blog post and suddenly my phone started ringing. Wrong number. Totally killed my flow and I almost forgot what I was working on. Bad push notifications give the similar experience, like all the push notifications, they will catch your attention, lure you into opening them but leave you disappointed.
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Using APIs & API Management for an Omni-Channel Retail Experience

One of the primary reasons why retail will never die out because we love to shop. History proves that we had always loved shopping to an extent that we ended up burning holes in our pockets, this fact was leveraged by upcoming retailers that start growing their loyal customer base by selling stuff in discounts, bearing losses and then using the acquired customer base to earn revenue. Soon this trick became too common for people to adapt to it and come up with newer ideas and suddenly there was this outburst of new retailers, new ideas, new schemes and new innovations. After the entry of mobile, everything got disrupted.

That being said, retail will never die. But retailers might, if they don’t start with an omni-channel strategy already.

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7 App Marketing Mistakes You Should Avoid

When Uncle Ben said, “With great power, comes great responsibility,” little did he know about the mammoth effect his line was going to have on the world. Within a span of five years apps have taken control of the entire consumerism and changed the realm as we know it. People carry connected devices with them all the time and use them to watch TV & news, socialize, make purchases, and navigate . . . in short, for everything.

As an app marketer you must have figured out by now how omni-channel is a very powerful medium to connect with the consumer. Of course mobile and tablets are very personal things, it will not be surprising if you end up making mistakes and consequently losing your customer for good. I will help you identify those mistakes and get rid of them before you set out on marketing your app:
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Deploy Your Slack Bots on App42 PaaS

Whether you want to have an automated conversation or respond to slash commands, bots are extremely useful and play an important part in your day to day life. By Integrating a Slack channel with Automated Bots, bot users can do almost anything you can program them to. It all depends on the AI we implement in the bot programs to respond to our queries.

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