Allow me to tell you a secret: We are going to help you predict the future.
No, it is not going to be like they fake in the movies and no, we are not going to give you the location of any crystal ball. What we will do is give you the access to a feature that would tell you what your users are going to do next.
Yes, you read that correct. What I am going to write next is not exactly opening the Pandora’s Box but it is nothing less. We have always wondered what if we could somehow use the historical app data of the users, model it and using machine learning algorithms forecast their next move. Continue reading
Facebook Remarketing has always been a sure shot way of getting users converted on websites. What exactly has it been doing? Simply targeting those users who visited your page but dropped off without doing desired things, on Facebook. Marketers have been leveraging this tool to get more and more users converted effectively. What if the same could be made possible on apps? What if there was a way you could get a list of users not doing certain events so that you could run a Facebook ad campaign to target and convert them?
Welcoming Facebook Remarketing in App42 MA—the comprehensive app analytics and app marketing automation tool—that has this incredible ability to give you a very precise list of users specific to your needs so that you can target them through Facebook ads. Continue reading
The other day I was on this quiz app and was frivolously checking out random quizzes and topics, not that it was my first day on that app—I used to do this every day until I accidentally clicked on weekly leaderboard. I saw some of my dumb friends—they admit that they are dumb so it is really safe to mention it here—leading the board. Something triggered in me and I took it on my ego that if they were dumb and still topping the leaderboard, how could I stay behind. Immediately, I started participating in all the quizzes to increase my score and I didn’t stop until I had topped the leaderboard. The story doesn’t end here—now my friends had become more active seeing me moving past them in weekly scores, so they upped their game—so I had to take up more and more quizzes so stay on top. Then I started unlocking new levels and earned this badge that mentioned my user as Einstein—that boosted my confidence to a whole new level—and I started participated in bigger tournaments so that I could show other participants who their daddy was.
All of this happened within a week’s span. I went from being a dormant user to the one who was spending 4-5 hours on the app every day. I very well knew what was happening—I was getting gamified.
ShepHertz has been an API provider for the last 6 years and is today processing ~30+ Billion API calls made by thousands of customers spread across 150 countries. It has been quite a journey for us during which we experimented at multiple levels—the underlying technology to be used, security, documentation, pricing, identity management and especially non-functional requirements i.e. performance, high availability & scalability. Last year one of our partners suggested that we should carve out a gateway which sits in front of our App42 API platform as a separate project and we offer it as a separate product. We ourselves always wanted to do so, but because of bandwidth issues it always stayed on our wish list. Post this discussion we decided to productize our Gateway solution which was tightly integrated with our platform as a separate component. While we had created our first Beta version we already could see a lot of interest from our Enterprise customers. The incumbent solutions in the market were very few and lacked the flexibility & agility that is required to succeed in the API Economy and some of them were prohibitively expensive and unnecessarily complicated. Continue reading
Who decides what works and what doesn’t? Customers, right? You launch your app to connect with your customers on their mobile so that they can interact with you or do business with you in real time whenever they want to and wherever they want to. Then you engage users with different offers, alerts, promotions and other updates using push notifications so that they keep coming back on your app—you also track user activity and engagement log so as to check how many users actually opened the app because of the alerts you sent so you can plan your next marketing plan accordingly. To increase conversions you go for the hit and trial formula where you send out the same notifications with different designs, content and CTAs on different days to see which of them had most conversions. Now, let’s say you are launching a campaign tomorrow, or let’s say your app got mentioned on a popular web portal and you are getting huge traffic, do you have the luxury of testing different notifications on different days? Continue reading
Ever since mobile apps disrupted our world with unlimited opportunities and facilities, push notification quickly became the ultimate tool to target, engage and retain customers. With every organization—big or small—expanding their digital presence, it became necessary to stand out in the crowd because of cut throat competition. While the customers started getting distracted with endless options, marketers started becoming smarter with their usage of push notifications. But in the process, people mistakenly ignored web and utilization of same tools—that gave them success on mobile apps—on it.
People almost assumed web was dead. Almost. Until recently.
As shocking as it may sound, during the time mobile grew rapidly, web kept growing in the backyard without making any noise. A recent study revealed that the time spent on desktop web has grown 37% since 2011. Even mobile web isn’t left behind, the users of web on mobile are twice than that of mobile apps. As soon as people found out, they realized the success of push notifications on mobile had to be carry forwarded on websites. Because emails and smses were becoming the old way of grabbing the users’ attention, they had to bring in web push.
Push notifications have always been the biggest weapon in any app marketer’s arsenal. Be it any app or any situation, Push Notifications—if done right—can bring any kind of user—whether active, dormant or about to churn—back on the app. Push has evolved to a great extent over these years, adopting to various situations and taking different forms—including rich push notifications that allow media to be embedded in them and web push where you carry forward the power of push to websites.
Personalization is something that, if mastered, can convert any user into a loyal customer. There are various marketing automation tools that differentiate between various types of users based on their activity and behavior so that you can create segments and send push accordingly. But this segmentation does not care if the users are changing their location or time zones. What if there was a way of sending location based push notifications? What if you could create a virtual fence that whenever a user entered or left the place, they received a push? Continue reading