WatchKit : An Overview

Apple Watch: the most convenient way to have an eye on your iPhone Apps without picking it out of your pocket every time. Which next move can become a revolution, you never know. As always Apple is trying to start a new era in the field of iOS development. They have already released the beta version of WatchKit to provide pre access to all iOS techies and kick-start the endeavor.

So I think this is the right time to have a quick look at Watch Kit essentials. Continue reading

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Measuring Growth Parameters for your App with App42

app growth Measuring Growth Parameters for your App with App42Measuring Growth of your App encompasses monitoring different metrics like Number of Users, Number of Installations, DAUs (Daily Active Users),WAUs (Weekly Active Users), MAUs (Monthly Active Users), ARPU (Average Revenue per User) and many more. Measuring these metrics should be as simple as possible. App42 provides you this information in a very simple and intuitive way through the Marketing Automation feature. If you have already built your App, the next step is to measure the growth, increase engagement and conversion of your App. App42 helps you with all these steps in your app life cycle, starting from integrating with backend – to measuring these growth parameters and performing actions on top of that. With the help of the Marketing Automation feature you will be able to track your users and their behavior better than ever before and take corresponding action e.g. Unified Notification (Push Notification, InApp Messages, Social Post, Email etc.).
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In-App Notification in Marketing Automation

inapp msgs In App Notification in Marketing Automation App42 Marketing Automation now supports In-App Notifications, a feature that will help you increase user engagement in your App. In-App notifications basically means showing messages to your users who are inside your app doing certain activities. For example, you can offer In-App purchases to users who are not able to cross a certain game level in X number of attempts through In-App Notifications. This can be done without writing a single line of code.
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Analyze your Multiplayer Game performance in Real Time

Deploying a game to app stores is only the beginning. The real challenge starts after that. You need to analyze your games performance to take better decisions. Analyzing your game statistics is a very important part of your game/app lifecycle. It is very important to understand how many players are playing your game at a given time and how much load your app is experiencing in order to decide what package you should buy. If you buy a higher package but the traffic is less, you will end up wasting your precious money. So its important to understand what Billing plan you should opt for. You also need to understand your audience behavior to make meaningful decisions. For example starting a campaign at the time of day when users are less will not produce good results.

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Why and How ? Re-engaging your app users

The app ecosystem is changing and the industry is now beginning to understand that while many apps are downloaded only a percentage of them are actually used. One can’t simply worry about the number of app downloads. Mobile Marketers are looking beyond the installs to derive ROI from the user base. You want your user to stay on your app for as long as possible i.e. you want to engage your audience. You want to make sure the user does not bounce off after downloading the app or after logging in for the first time.  The techniques and methods to re-engage the users at different possible drop off points is called User Re-engagement.
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App42 PaaS supports Jenkins – Continuous Integration on the Cloud

jenkins App42 PaaS supports Jenkins   Continuous Integration on the CloudApp42 PaaS has now added support for Jenkins to help developers maintain and schedule their releases on the cloud. Today if we ask the developers that which Continuous Integration service they are using to maintain their releases, most of them will take the name of Jenkins.  It provides continuous integration services for software development which helps developers and makes it easy for them to integrate changes in their projects and get fresh build continuously which increases productivity. To further help the developers so that they don’t have to host / maintain / administer it, App42 PaaS lets developers host Jenkins on its scalable platform in no time and also provides the option to scale / descale when needed.
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Know AppWarp Windows SDK better through this utility App

To help AppWarp developers plan their development in more optimized way, we have built a Windows phone sample App. It demonstrates the functioning of each API. You just need to download the sample, authenticate it with your API/Secret Key and run it. This will help you to know the response of all the AppWarp APIs without you getting your hand dirty with coding.

This Sample App takes input from its simple UI interface. Also mentioned are steps to start using the App and the basic order of APIs which a user of AppWarp can run to get a hang of the functionalities of the SDK.

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Segment your user base and take appropriate actions, Targeted Marketing

By integrating App42 Analytics and Marketing Automation features in your mobile app you can gather different types of user information – user properties such as location/source/platform, user behavior through events definition and events tracking. Our latest segmentation feature has been built as an extension of this.  Segmentation refers to the idea of dividing the user into segments (logically separate categories) in such a manner that action can be taken on them based on their characteristics and behavior.
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