Analyze your Multiplayer Game performance in Real Time

Deploying a game to app stores is only the beginning. The real challenge starts after that. You need to analyze your games performance to take better decisions. Analyzing your game statistics is a very important part of your game/app lifecycle. It is very important to understand how many players are playing your game at a given time and how much load your app is experiencing in order to decide what package you should buy. If you buy a higher package but the traffic is less, you will end up wasting your precious money. So its important to understand what Billing plan you should opt for. You also need to understand your audience behavior to make meaningful decisions. For example starting a campaign at the time of day when users are less will not produce good results.

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Why and How ? Re-engaging your app users

The app ecosystem is changing and the industry is now beginning to understand that while many apps are downloaded only a percentage of them are actually used. One can’t simply worry about the number of app downloads. Mobile Marketers are looking beyond the installs to derive ROI from the user base. You want your user to stay on your app for as long as possible i.e. you want to engage your audience. You want to make sure the user does not bounce off after downloading the app or after logging in for the first time.  The techniques and methods to re-engage the users at different possible drop off points is called User Re-engagement.
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App42 PaaS supports Jenkins – Continuous Integration on the Cloud

jenkins App42 PaaS supports Jenkins   Continuous Integration on the CloudApp42 PaaS has now added support for Jenkins to help developers maintain and schedule their releases on the cloud. Today if we ask the developers that which Continuous Integration service they are using to maintain their releases, most of them will take the name of Jenkins.  It provides continuous integration services for software development which helps developers and makes it easy for them to integrate changes in their projects and get fresh build continuously which increases productivity. To further help the developers so that they don’t have to host / maintain / administer it, App42 PaaS lets developers host Jenkins on its scalable platform in no time and also provides the option to scale / descale when needed.
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Know AppWarp Windows SDK better through this utility App

To help AppWarp developers plan their development in more optimized way, we have built a Windows phone sample App. It demonstrates the functioning of each API. You just need to download the sample, authenticate it with your API/Secret Key and run it. This will help you to know the response of all the AppWarp APIs without you getting your hand dirty with coding.

This Sample App takes input from its simple UI interface. Also mentioned are steps to start using the App and the basic order of APIs which a user of AppWarp can run to get a hang of the functionalities of the SDK.

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Segment your user base and take appropriate actions, Targeted Marketing

By integrating App42 Analytics and Marketing Automation features in your mobile app you can gather different types of user information – user properties such as location/source/platform, user behavior through events definition and events tracking. Our latest segmentation feature has been built as an extension of this.  Segmentation refers to the idea of dividing the user into segments (logically separate categories) in such a manner that action can be taken on them based on their characteristics and behavior.
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Apply Caching and Offline Storage in your iOS App

App42 iOS SDK now supports offline caching and storage that will make your iOS application responsive even if the network is not available and user can use your application flawlessly without any trouble. Offline caching enables your application to read data from local cache if network is not available.Using this feature is quite straight forward and requires a single line of code to enable it.
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How to Use AppWarp with Cocos2d-JS and Facebook

Introduction

Cocos2d-x is a very popular game engine and has been turning into a choice for many game developers. Cocos2d-x is a variant of a famous game engine, Cocos2d for iOS. Cocos2d-x itself has become so popular that many of its variant are also appearing. The team behind Cocos2d-x itself has created two variants of Cocos2d-x. One is Lua based and other uses Javascript. Continue reading

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Importance of Marketing Automation

marketing automation Importance of Marketing Automation

We are all aware that developing a world class app is just analogous to running the first few miles in a marathon. As a matter of fact about 60% apps do not get downloaded even once and 20% users don’t even open the app once after downloading it. A targeted marketing plan, effective app promotion via a diversified set of channels is paramount to the success of the app.
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