Geo-fencing in Push Notifications: The Next Step in User Engagement

Push notifications have always been the biggest weapon in any app marketer’s arsenal. Be it any app or any situation, Push Notifications—if done right—can bring any kind of user—whether active, dormant or about to churn—back on the app. Push has evolved to a great extent over these years, adopting to various situations and taking different forms—including rich push notifications that allow media to be embedded in them and web push where you carry forward the power of push to websites.

Personalization is something that, if mastered, can convert any user into a loyal customer. There are various marketing automation tools that differentiate between various types of users based on their activity and behavior so that you can create segments and send push accordingly. But this segmentation does not care if the users are changing their location or time zones. What if there was a way of sending location based push notifications? What if you could create a virtual fence that whenever a user entered or left the place, they received a push? Continue reading

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Why Your Business Needs Omni-Channel Presence

If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who would have thought that each and every activity that we were doing back then would seamlessly migrate to the mobile platform—it wasn’t entirely impossible, but at the same time it wasn’t very plausible.

But, here we are. Be it booking tickets to any concert/movie/event, or shopping, or booking a doctor’s appointment, or relying on internet of things to do daily mundane tasks, buying/selling/renting real estate properties or even going out on a date is possible via apps! You think of a task and you would see there is an app for it. Welcome to the omni-channel world! Continue reading

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How to Implement In-App Purchases in Your App

There are a number of ways to monetize an app depending on genre, target market and audience. One of the first decisions to be made is whether to make the app paid or free. Offering the app with a price tag can significantly reduce the potential customer base—most people are hard to convince to pay upfront for a product they have not yet tried. Latest market reports suggest that paid apps account for less than 10% of the generated app store revenue with the lion share of sales coming from the free apps.
in app purchase How to Implement In App Purchases in Your App
Free apps are usually monetized either by placing advertisement within the product or by implementing micro-transactions (in-app purchases). In-app purchases (IAPs), allow developers to charge users for specific functionality or content while using an app like unlocking premium levels or purchasing a rare virtual item in a game. Implementing IAPs is particularly compelling for several reasons and this blog post is inspired from the experience shared by one of our clients to help other App42 developers maximize sales in free apps. Continue reading

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Case Study: Cyberline Racing’s Formula for Success with App42

If you are someone who loves playing racing games, you sure must have heard of Cyberline Racing. Being without a doubt one the finest death racing games ever made for mobiles and tablets, Cyberline Racing features over 30 stunning combat cars to drive, exotic racing tracks, a vast weapon arsenal, multiplayer races and has roughly 5 million downloads on Google Play Store. You can download the game for free from here Continue reading

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Integrating Web Push in Chrome with App42

Push Notifications have always been the ultimate weapon in mobile app marketing world. Whenever there is a need to engage and re-engage users, people tend to look up to Push to do it’s job of notifying users about new alerts. They were restricted to the mobile apps only, until recently when websites started adopting web push notifications for their websites.

As soon as the users click on ‘allow’, they are subscribed to receiving push notifications for that website. The awesome part is that they don’t need to be on that website to receive them, and even if they shut down their computer, the notification will be displayed when they log on the next time.

We, at App42, have now started to support Web Push Notification for Chrome desktop users. We will also include the support for other browsers such as Safari, very soon. For implementing web push, you will need to register with a service worker to enable yourself to send push notifications to web users on Chrome, provided they have allowed them.

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Push Notifications vs In-App Messages: When Should You Use Which?

Mobile has changed the world as we know it. If you are someone who is looking to market your product, you have got to use mobile wisely to promote it. Of course, there are various tools and ways you can broadcast your message across your customers on their mobiles to engage, retain and convert them but is there is any crash course that tells you which marketing method works under various conditions? Yes, there is.
Let me talk about two most popular features of app marketing: Push Notifications and In-App Messages. While former is the most adorable child of current marketing world, the latter is on the verge of becoming the apple of every marketer’s eye. Let’s take a concise approach to see how exactly these two differ: Continue reading

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5 Cost Effective Ways to Market Indie Game Apps

First it was the launch of iPhone in 2007 and then the birth of Android subsequently, both of these events disrupted the technology space as we know it. There are close to 5 million apps in all the stores combined and the number of app downloads is about to reach 200 billion. These numbers give you a fair idea about what exactly is happening in the mobile app world today.

Let’s check out this interesting pie graph that tells us 5 most popular app store categories as of December 2015:
top 5 app store 5 Cost Effective Ways to Market Indie Game Apps
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ShepHertz App42 vs Parse: A Comparison

Shephertz vs parse ShepHertz App42 vs Parse: A Comparison
So, Parse shutting down is an old news. You know, everybody knows. What next? Where would you go with your app data? Will you manage everything by yourself? Or will you look for another mBaaS provider? Let me take the liberty of comparing Parse with ShepHertz App42 Cloud APIs for you to understand better.

Not only ShepHertz has a very detailed product line that includes App42 Cloud APIs, Marketing Automation, API Gateway, App42 Virality, AppWarp, DevOps and etc, the support you get is seamless and is available 24×7.

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