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    App42 MA
    Geofencing vs Geotargeting vs Beacons: When Should You Use Which?
    Posted On June 7, 2017    by Naman Kapur

    Year on year, the time spent on mobile apps is increasing. Whether we like the fact or not, but a recent study has shown that the mobile usage continues to grow—and has reached to five hours per day. Let’s do […]

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    Backend as a Service  / General Blogs
    Geo-fencing in Push Notifications: The Next Step in User Engagement
    May 5, 2016    by Naman Kapur

    Push notifications have always been the biggest weapon in any app marketer’s arsenal. Be it any app or any situation, Push Notifications—if done right—can bring any kind of user—whether active, dormant or about to churn—back on the app. Push has […]