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Backend as a Service

Backend as a Service  / General Blogs
Gamification: The Ultimate Strategy to Boost App User Engagement
Posted On June 7, 2016    by Naman Kapur

The other day I was on this quiz app and was frivolously checking out random quizzes and topics, not that it was my first day on that app—I used to do this every day until I accidentally clicked on weekly […]

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Backend as a Service  / General Blogs
A/B Testing in Push Notifications: The Smartest Way to Experiment in Marketing Campaigns
May 23, 2016    by Naman Kapur

Who decides what works and what doesn’t? Customers, right? You launch your app to connect with your customers on their mobile so that they can interact with you or do business with you in real time whenever they want to […]


Backend as a Service  / General Blogs
The Ultimate Guide on Web Push Notifications
May 18, 2016    by Naman Kapur

Ever since mobile apps disrupted our world with unlimited opportunities and facilities, push notification quickly became the ultimate tool to target, engage and retain customers. With every organization—big or small—expanding their digital presence, it became necessary to stand out in […]


Backend as a Service  / General Blogs
Geo-fencing in Push Notifications: The Next Step in User Engagement
May 5, 2016    by Naman Kapur

Push notifications have always been the biggest weapon in any app marketer’s arsenal. Be it any app or any situation, Push Notifications—if done right—can bring any kind of user—whether active, dormant or about to churn—back on the app. Push has […]


Backend as a Service  / General Blogs
Why Your Business Needs Omni-Channel Presence
May 3, 2016    by Naman Kapur

If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who would have thought that each and every activity that we were doing back then would […]


Backend as a Service
How to Implement In-App Purchases in Your App
April 29, 2016    by himanshu sharma

There are a number of ways to monetize an app depending on genre, target market and audience. One of the first decisions to be made is whether to make the app paid or free. Offering the app with a price […]


Backend as a Service  / Case Study  / Multiplayer Gaming Platform
Case Study: Cyberline Racing’s Formula for Success with App42
April 28, 2016    by himanshu sharma

If you are someone who loves playing racing games, you sure must have heard of Cyberline Racing. Being without a doubt one the finest death racing games ever made for mobiles and tablets, Cyberline Racing features over 30 stunning combat […]


Backend as a Service
Integrating Web Push in Chrome with App42
April 4, 2016    by Samita Mahajan

Push Notifications have always been the ultimate weapon in mobile app marketing world. Whenever there is a need to engage and re-engage users, people tend to look up to Push to do it’s job of notifying users about new alerts. […]


Backend as a Service  / MBaaS Migration
ShepHertz App42 vs Parse: A Comparison
February 8, 2016    by Rajeev Ranjan

So, Parse shutting down is an old news. You know, everybody knows. What next? Where would you go with your app data? Will you manage everything by yourself? Or will you look for another mBaaS provider? Let me take the […]