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    Marketing Automation

    App42 MA
    Create a Perfect User Segmentation for Your Next Marketing Campaign
    Posted On May 16, 2018    by Vritti Sahdev

    The trade secret in marketing is now a well-known fact that behind every successful campaign is a well strategized user segmentation. Getting to know your customers is the first step in deciding on the positioning of the product or a […]

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    Backend as a Service
    In-App Survey integration using App42 Marketing Automation in Mobile Apps
    June 30, 2015    by Vishnu Garg

    App42 Marketing Automation supports In-App Notifications, a feature that will help you increase user engagement in your App. In-App notifications basically means showing messages to your users when they are inside your app doing certain activities. For example, you can […]


    Backend as a Service
    Measuring Growth Parameters for your App with App42Medición de parámetros de crecimiento de su aplicación con App42
    February 17, 2015    by Ajay Tiwari

    Measuring Growth of your App encompasses monitoring different metrics like Number of Users, Number of Installations, DAUs (Daily Active Users),WAUs (Weekly Active Users), MAUs (Monthly Active Users), ARPU (Average Revenue per User) and many more. Measuring these metrics should be […]


    Backend as a Service
    In-App Notification in Marketing Automation
    February 6, 2015    by Ajay Tiwari

    App42 Marketing Automation now supports In-App Notifications, a feature that will help you increase user engagement in your App. In-App notifications basically means showing messages to your users who are inside your app doing certain activities. For example, you can […]


    General Blogs
    Segment your user base and take appropriate actions, Targeted Marketing
    January 6, 2015    by Maya Gupta

    By integrating App42 Analytics and Marketing Automation features in your mobile app you can gather different types of user information – user properties such as location/source/platform, user behavior through events definition and events tracking. Our latest segmentation feature has been […]


    Backend as a Service
    Define Events, Capture Real Time Event Information and Trigger Actions based on Events Data – 3 step processDefina eventos, capture información en Tiempo Real y Activación de Acciones basado en Datos de Eventos – Proceso de 3 pasos
    December 18, 2014    by Maya Gupta

    Our new Marketing Automation feature allows you to define events, capture real time activity information and trigger actions such as push notifications in Real Time. The user behaves in a certain way when he is using your app. He visits […]


    Backend as a Service
    Increase your App User Engagement and Retention through Marketing Automation
    December 16, 2014    by Ajay Tiwari

    We have recently added many advanced features to our existing API’s and enhanced the existing solution with marketing automation features. These features provide thorough insight about user behavior and how they engage with your app. We also capture lots of […]