App42 Cloud APIs – Backend as a Service helps App Developers to reduce development cost and effort. App42 Analytics feature will take them a step further to market their Apps by analysing the various data values created by the Apps. This will enable App developers to market and optimize their Apps better.

App Developers can measure App’s performance, reach, conversion, engagement, retention, attrition and much more with App42 Analytics. It’s a powerful tool to track, monitor and optimize an App and to increase its monetization.

Following are some of the important features which are included in this release:

App Usage Data Analysis – App Developers can measure the number of API calls, check the storage consumed by the app during a specific period.

Track User Geo Location – App Developers can track the geographical heat map of API calls from across the globe, analyse and market an App based on the various geographies.

Track App Installations – Track the number of installations of an App across different devices, check which device is performing better and where it needs some modifications, channelize user engagement resources based on the App Analytics.

Track User Activity – Define User activities at various levels. Track when does it begin, end and duration etc. in each activity.

Other features include Push Analytics to track the number of Push messages sent across different devices, Pivot Analysis to drill down the App data further with Pivot analysis, analyse data and generate reports and graphs, set your own filters by Date, Age, Country, Score, Reward and more.

Funnel Event Management feature enables App Developers to manage complete marketing and sales activities to distribute and monetize their business. It lets developers to define custom events on each level of the App. These custom events can be: time taken by a user on a game level, time before a user goes to in-app purchase and much more. Funnel Chart will help to track user interaction at various levels to push app users towards a conversion.
You can also check out these blogs to know more about this feature: Tracking User Activity In Android App using App42 Analytics and Take Informed Decisions with In-App Analytics – Using Pivot Tables.
Visit our App Analytics feature page here to learn more and to get started. Please share your feedback with us at support@shephertz.com .