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    Backend as a Service
    Announcing WNS Support for Push Notifications
    Posted On August 31, 2015    by Ajay Tiwari

    App42 Push Notification now supports WNS (WIndows Push Notification Services) for Windows Runtime Apps. This will enable sending toast, tile, badge and row updates from App42 to your Windows Runtime Apps. Before you can send notifications using WNS, your app […]

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    General Blogs
    4 Essentials in a Mobile Marketing Automation Platform
    August 28, 2015    by Aidityo Ganguly

    So, your app is already live – what next? Yes, you need to figure out a way to continuously engage and convert your users and the answer is a Mobile Marketing Automation Platform! In times when user behavior changes with […]


    Backend as a Service
    Offline Storage Support in App42 Unity SDK
    August 25, 2015    by Ajay Tiwari

    App42 Unity SDK is now equipped with offline storage support which allows your app data to be saved in local storage in case of unavailability of network/server. Offline storage syncs it with server later when network is available. This is useful […]


    Backend as a Service
    Free Webinar: 10 key metrics you should track as an App MarketerSeminario Web Gratis: 10 claves que debería seguir como comercializador de aplicaciones
    August 25, 2015    by Naman Kapur

    Ever since the debut of Marketing Automation there has been a sudden thrust of methods through which all the app marketers/promoters have started market their apps according to the behaviour of their users. Though, not many are very clear on […]


    General Blogs
    5 Push Notification Campaigns Your App Must Have
    August 12, 2015    by Ajay Tiwari

    Push Campaign is an ultimate tool for all mobile app marketers to increase engagement. Push Notification brings back users to your app repeatedly and consistently, it provides timely and relevant information to the targeted audience. When we say timely and […]


    App42 PaaS and BaaS
    Tracking Open Rate of Push Campaign
    August 5, 2015    by Samita Mahajan

    App42 platform now provides a way to track effectiveness of Push Notification Campaign that you are running for your app users. This can be tracked for campaign as well as on-demand-push being send from Console/API. You can define name of […]


    Backend as a Service
    Best Practices for Writing Cloud Code
    July 28, 2015    by Ajay Tiwari

    Many of our customers have written custom cloud codes and encountered performance issues once they hit the production—especially their cloud code was throwing error code 1904 (Execution Time Threshold Exception). Code written inside any custom code must get executed within […]


    General Blogs
    Not Gamifying Your Mobile App – Gear Up for a Short Run
    July 23, 2015    by Aidityo Ganguly

    Let me stand corrected—this is not a threat, but merely a statement. Who doesn’t like to compete—everyone does, right? The left out segment, no App Developers want to target as well (surely, as they have attained Nirvana!) Enough of small […]


    Backend as a Service
    In-App Survey integration using App42 Marketing Automation in Mobile Apps
    June 30, 2015    by Vishnu Garg

    App42 Marketing Automation supports In-App Notifications, a feature that will help you increase user engagement in your App. In-App notifications basically means showing messages to your users when they are inside your app doing certain activities. For example, you can […]