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    App42 MA  / General Blogs
    5 Ways Rich Push Notifications Can Maximize Conversions
    Posted On May 9, 2017    by Naman Kapur

    More often than not, push notifications are the best shot at increasing conversions in your app marketing strategy. Period. The other times, not so much. Why? Maybe the timing is wrong, or the message, or sometimes they are being sent […]

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    App42 MA
    Best Practices to Master In-App Messages
    April 13, 2017    by Nikita Mantri

    We all have had our share of in-app messages, haven’t we? Most of the times they appear as soon as we open the app, and more often than not, they appear at specific screens. Regardless of their position and timing, […]


    App42 MA  / Backend as a Service
    Leveraging Web Push Notifications in E-commerce
    March 31, 2017    by Naman Kapur

    I have a friend called Jessica. Oh, I really do. Just like all of us, she loves to shop online. The only difference is she does that way more than we do. One fine day she made me sit with […]


    App42 MA  / General Blogs
    How Omni-Channel Digitization is Transforming Insurance IndustryCara Digitalisasi Omni Channel Mentransformasi Industri Asuransi
    March 24, 2017    by Varadh Anand

    Insurance, ever since it began, has always been a seller’s market. It has enjoyed complete control of the buyer and provider relationship for over hundred years. Until the past few years, when digitization disrupted the market completely everything started to […]


    Multiplayer Gaming Platform
    The Importance of Real-time Analysis in your Multiplayer Game
    January 31, 2017    by Naman Kapur

    The toughest part, dear game developers, is not the development and deployment in the app stores. Hundreds of games are being deployed every day in app stores. The real journey begins once your game has been released. Getting good visibility, […]


    Multiplayer Gaming Platform
    Adding Real-time Communication in Unity3D Multiplayer GamesMemperkaya Unity3D Multiplayer Game Dengan Menambahkan Real-time Communication
    January 30, 2017    by Naman Kapur

    AppWarp has been here for quite some time now. Thousands of game developers in more than 150 countries have built amazing multiplayer games on multiple platforms using AppWarp. The most consistent and popular of them all remains Unity3D. In this […]


    MBaaS Migration
    Reminder: Parse Data Migration to ShepHertz App42
    January 27, 2017    by Naman Kapur

    Last year, when Parse—the BaaS platform—unfortunately shutdown we at ShepHertz App42 were the first to launch the data migration tool for all its developers, who were searching for Parse alternatives, to be able to quickly export their data should they […]


    General Blogs
    How Omni-Channel Apps help Hospitality Provide a Superior Customer Experience
    January 11, 2017    by Varadh Anand

    Digitization has arrived in every business vertical and it is here to stay. It is up to us to either leverage it to get a competitive advantage or just be left behind. Talking about hospitality, the sky is the limit […]


    App42 MA  / General Blogs
    6 App Analytics & Marketing Trends to Watch Out for in 2017
    December 29, 2016    by Naman Kapur

    2017 is finally here. January is usually associated with new resolutions, strategies, goals, and objectives among other things. If you are someone who looks after the analytics and marketing, you would want to look back at the campaigns that worked […]